A touching and altogether unforgettable look into the daily drudgery of working at Bonobos. What?

Friday
Feb032012

The Groundhog has spoken . . . and we aren't listening. BONOBOS shorts are here.

Photo by Chris Roll

Few American traditions are more time-honored, ridiculous, or rodent-dependent than the old Groundhog Day debacle, although the Arbor Day Squirrel Toss comes close. And this year, the verdict is: six more weeks of winter. Well, guess what? We don't give a @#$!! For cute as he may be, the venerable land-pig is as poor a meteorologist as he is a friend (we'll never forgive him for asking Cindy Kowalski to the Spring Fling - he knew we liked her). So here at BONOBOS, we're ignoring the hog and preparing for spring. How, you may ask? First, by doing a little spring cleaning around HQ and sweeping up the accumulated detritus of Swiss Miss hot cocoa packets, single malt bottles, and little green army men that have accumulated over the course of a long winter. And second, by launching some awesome B's Knees chino shorts. Because it is inevitable - warm weather is on its way, and it's going to be gin & tonics, garden parties, and Arbor Day Squirrel Tosses in no time.

Click here to see the better half of pants.