In celebration of Earth Day this year, we took recycling and made it that much awesomer . . . denim made from beer bottles? Yes, we did. Not only do we have the technology, we also happen to have quite a few leftover beer bottles. Take a look at our new Bottle Rockets and see for yourself. Not easy being green? Nonsense. In fact, it can even be stylish.

Click here and grab a pair before they run out.

We love the smell of chocolate bunnies in the morning. Smells like . . . Easter.

For those of you who were able to tear yourselves away from the little chicken marshmallows long enough to participate in the 2nd Annual Bonobos Easter Egg Hunt, a tremendous thank you for making this an Easter/Passover weekend to remember. We hope you enjoyed the hunt as much as we did, and that those who found an "egg" were able to put it to good use for some cool new spring threads. 

For those of you who missed out, this year's hunt involved hiding over 100 usable "egg" discount codes around our website for customers to find. Prizes ranged from the basic $10 OFF JELLYBEAN code, to our grand prize $1,000 GOLDEN EGG. 

And the results?

Well, Bonobos.com received 5 times its normal amount of Sunday traffic, all of the eggs were eventually found, and our fans Alex D. and Scott B. walked away with GOLDEN EGG grand prizes and a brand new seersucker suit and Bonobos tuxedo, accordingly - just in time for wedding season. 

So thanks again for participating, enjoy the Easter goodies, and stay tuned - we're always up to some fun shenanigan or another, and great new spring and summer products are coming down the pipe.

The Masters - the first and most stylish golf event of the PGA season - is beginning, and in doing so, stirring up some intriguing rumors. No, not whisperings of this year being the most exciting ever, or even banter of Tiger's return to dominance. But rather, rumors of Bonobos golf shorts soon to be released. So while you keep a keen eye on the tournament, maintain an even keener one on our new product page. Oh, and work on your Short Game (hint, hint). 

Given the recent hubbub surrounding our new Charleston seersucker suit (which is understandable if you've seen one or tried one on, it's incredible), it might not be a bad idea to delve a tad deeper into the history of the legendary summer fabric. Because while most of us harbor some notion of it being cotton, lightweight, and popular in warmer Southern climes, how well do we truly know this enigmatic textile? As we prepare to don our seersuckeriest suits and toss back icy cold juleps, it might be a good idea to back up the style with a little history and background knowledge. So here's the skinny:

The word seersucker actually comes from the Persian "shir o shakkar," literally "milk and sugar," a reference to its unique puckered texture. The benefit of said unique puckered texture is that the fabric is held away from the skin, making it considerably cooler than other lightweight fabrics, and perfect for hot muggy weather. This, along with the fact that it never requires ironing, rendered it popular from the get-go in the American South, where it became standard gentleman's attire. Over the course of its history, it has also been a popular fabric with students, military officials, and diplomats stationed at some of the world's hotter embassies.

And if you'd like to experience seersucker for yourself, you can open a small but distinguished law practice in one of the Carolinas, or you could simply try the new Bonobos Charleston. Milk and sugar, indeed!

Phase 1: Bow Tie

Phase 2: Headband

Well, incoming golf balls can only mean one thing - it's spring time, and golf season is once again rearing its be-visored head. So what ought one do to prepare for the many mulligans, matches, and Mai Tai's ahead? We asked Kevin, our own Senior Merchandising Manager here at Bonobos that very question. And he, being the golf/Mai Tai fanatic that he is, had the following suggestions:

1. Get your golf shoes ready - there's a good six months ahead of good golf weather, so make sure you've got the footwear to go the distance. Clean and polish the leather uppers, get those soles respiked. And if they require any sort of pump mechanism, you're best off replacing them entirely.

2. Begin to hoard small bills - no, not for late-night romps at the golf-themed gentleman's club "Putt Putt's," but rather for a gentleman's wager. Nassaus, Skins Games, you're gonna need those 1's, 5's, and Sacagawea's, trust me. 

3. Start planning golf trips, and scheduling tee times with your buddies. Coordinated golf trips take preparation, and many of the most desirable courses get booked up months in advance. March and April are the best times to start scheduling  road trips to Pebble Beach in June and July.

4. Get some Bonobos golf pants, and keep an eye out for the Bonobos golf shorts coming in May. They aren't only comfortable and stylish, they'll make your putt look good. And isn't that what golf is all about?

Now, who's ready to hit up Putt Putt's? 

Talk about a classic, the trench coat has been cool since Bogie met Bacall. The go-to piece of outerwear for dashing spies, secret agents, and men of general mystery alike, it's incredibly functional and always in style. Iconic? That's one way to describe it. Awesome might be another.

In honor of our own Bonobos Shamus trench coat, we took a quick office poll to determine the best trench coat wearers of all time. Here are the results:

1. Humphrey Bogart, of course. With a suave demeanor and a husky voice, he wooed just about every leading lady in Hollywood at one time or another, an accomplishment in which we have to think his trench coats played no small part. Click here to see what we mean.

2. Inspector Gadget goes without saying. With mysterious mechanical body parts that extended and protracted with nothing more than a go-go command, he may have bumbled a bit, but in the end, he always got the best of Dr. Claw. Click here for go-go Gadget peek.

3. Dick Tracy not only wore a trench, but did so in bright yellow. And he had a cool little radio watch he used to get updates. Man, a portable device for communication . . . someone should tell Apple about the idea. Click here for a thorough frisking.

4. Al Capone may not have been the nicest guy in the world, or the most law abiding, but he did know how to sport a long coat with some classic gangster style. If only Geraldo Rivera could tell us what was in his vault. Click here to see.

5. Inspector Clouseau completes the list - what would a good crime caper be without a barely competent Gallic detective on the case? Well, it certainly wouldn't be half as funny, or contain nearly as much Seller - and goodness knows, we all could use some more Seller. Click here for ze link.

Still not convinced a trench is the way to go? We'll take one last stab at it. Meet Shamus.

With the arrival of SXSW, spring concert season is officially kicked off - it's time to start thinking about the rhythmic rendez-vous's ahead. Specifically, what to wear . . . and what not to. And while we can all agree that last year's "Beard of Bees" in the French Quarter was most defininitely the latter, there's still room for discussion as to what constitutes proper concert attire. And here's a few ideas for what to wear in the musical months ahead:

Coachella - April 13-15, 20-22

Can you smell the excitement? The fresh air? The food tents? Well, what about the neon all-you-can-drink bracelets, can you smell those? Because this year hundreds of thousands of music lovers will jump the caravans to Indio, California to camp out at the Woodstock of the desert. With a fantastic lineup, delicious bites, and let’s face it, a plausible excuse to not practice personal hygene, it’s impossible not to enjoy what some call the happiest-musical-place-on-earth. It’s almost time for Coachella, the unofficial start of rock-festival season boasting everything from rock and indie to hip hop and house.

So put on your hippest slim fit jeans and join the beat-hungry crowds, but not without the proper survival gear. Beat the daytime heat with some sunblock, a water bottle, and a lightweight Splendid tee; when night falls, slip into a light cardigan to keep out that arid chill. Of course, with hundreds of performances in a vast desert expanse, it's tough to catch all of your favorite artists. What if David Guetta and Martin Solveig perform at the same time? Fear not, because this year Coachella will feature the same lineup two weekends in a row so avid fans don’t have to miss a beat. Or a reasonably-priced glass of organic Horchata. Speaking of which, hey, where's Larry with the all-you-can-drink bracelets, we need more horchata!

Bonnaroo - June 7-10 

Share with a stranger, laugh hysterically with friends, walk within scorching distance of the fire art. Bonnaroo is more than just a music show. It’s a vibe, a way, a spiritual experience of sorts. Catch Umphrey’s Mcgee in the morning, Childish Gambino in the afternoon, and the legendary Silent Disco that goes into the wee hours of warm Bonnaroovian nights. 4 days of camping, non-stop music, and extraordinary experiences will leave you craving more.  

Just head to Great Stage Park in Manchester, Tennessee to catch the festival. And if you're not sure what to wear, attendees often sport a bohemian hippie style with occasional rock influences to battle the heat in style. Throw on a printed tee over a pair of washed chino shorts and a woven belt for the bohemian rock hippie in you. And if that's not enough, there's always Birkenstock . . . Larry Birkenstock, our new intern, who also is late with our drink bracelets. Dangit, Larry, they're running out of horchata!

New Orleans Jazz Festival - April 27-May 6

In 1970, amidst the crowds in Congo Square, Mahalia Jackson and Duke Ellington combined melodic forces, giving birth to “Jazz Fest”, a spontaneous meeting of jazz, heritage, and Louisiana culture. Located within the rich musical setting of New Orleans, this festival now spans a full 10 days during which thousands of musicians, cooks, craftsmen, and assorted rummies gather to give fans a once-in-a-lifetime mixture of music and delicious Cajun food. As you design your spring-festival schedule, keep in mind that this is one of the only places you can blissfully watch Bon Jovi while eating Crawfish Monica at the same time. Living on a prayer, indeed!

Yes it’s hot. Yes it’s crowded. But it’s also a world-class music experience you won’t get anywhere else. In this more southern and humid fashion scene, cotton is a must. Try a light cotton suit in the daytime to stay cool, in each and every sense of the word. And at night, slip elegantly into some black velvet (the fabric and the whiskey) and head out to Bourbon in style. Savor that sazerac with someone sexy and skat a little jazz of your own.

Beebop! Skiddly-bop!

Now, about that horchata . . . 

Dance to the music,

Bonobos